It is fitting that University of Chicago business school students would develop an iphone app that works by bump.

After all, it was a former U. of C. professor, President Barack Obama who helped to popularize the fist bump.

The new iPhone app, called Bump, transfers data from one iPhone to another simply by bumping. When two people holding iPhones bump hands, detailed contact information or just certain data, such as a phone number, can be shared.

via pressplay